Tasting cost divided by 10 compared with a traditional bottle
Savings
A sample format that transforms your in-store offer
What if you could let customers taste your finest references without opening a single bottle, put together original gift boxes and create marketing operations your customers remember? It is possible thanks to the Vinotte®!
The wine market is changing fast, consumer expectations are shifting, and it is becoming strategic to offer an experience that stands out. Yet running tastings remains costly, and differentiating your offer calls for fresh ideas at a lower cost.
Vinovae repackages your wines and spirits into a sample format (2 cl, 4 cl, 5 cl and 10 cl) called the Vinotte®. The patented process developed by Vinovae preserves the organoleptic qualities of each wine, for 3 to 12 months depending on the Vinotte® format.
You thus have a flexible, innovative tool to animate your points of sale, enrich your catalogue or build customer loyalty.
If your chain also has an e-commerce site, the Vinotte® holds many more advantages for your online sales strategy.
Meeting the challenges of a chain that wants to stand out
Running a network of stores often goes hand in hand with constantly optimising the in-store customer experience and maximising commercial performance. Whatever your priority, we guide you towards the right solution.
- Are you looking to boost in-store sales, increase footfall and give your teams a tool to let customers taste without waste?
- Would you like to offer exclusive, innovative gift boxes for the festive season and special occasions?
- Are you looking for new ideas to stand out from your competitors and stay ahead of market trends?
- Are you wondering how to build customer loyalty with memorable operations or distinctive gifts?
- Are you looking to train your customers and your teams?
Behind each of these ambitions often lie the same obstacles: the bottle and the distance. Ideal for classic sales, the bottle quickly becomes an obstacle as soon as you want to introduce a range, ship a lightweight format or create an innovative experience.
The Vinotte®, the asset for chains that want to stand out
Here is how the Vinovae sample answers the challenges of a wine shop chain:
- Your in-store teams introduce a reference with just the right measure, without opening or wasting a whole bottle. In-store tasting becomes simpler and more controlled.
- You offer your customers discovery gift boxes they will find nowhere else.
- A novel sample format, available in a variety of packaging, that modernises your image and clearly sets you apart from other chains.
- Loyalty operations that are easy to roll out: gift boxes, themed boxes, samples offered above a certain purchase amount (upsell).
How to integrate the Vinotte® into your commercial strategy?
The format opens up concrete uses for chains that want to make a difference, in store and online.
Put together premium discovery gift boxes built around a grape variety, a region, a theme or a special event (Christmas, Father’s Day…). A gift that showcases your catalogue and that your customers will find only with you.
Give your teams a practical tool to let customers taste your essentials and new arrivals at the counter, without waste. Every customer leaves with an experience and, often, with the bottle they have just discovered.
Slip in a sample to close a sizeable purchase, reward your best customers, enliven your loyalty card with exclusive discoveries… So many occasions to bring your customers back.
Tasting evenings, private sales, seasonal operations, trade shows: turn your key moments into memorable ones with our compact, practical samples that can be tasted on the spot or easily taken away.
Transform the training of your teams with themed gift boxes: a concrete educational tool to boost their product knowledge.
A tasting perfectly identical to the bottle, thanks to our patented process
It is the first question any demanding professional asks: is the product in a Vinotte® truly faithful to the bottle? The answer is yes, thanks to our patented repackaging process.
Packaging takes place under an inert atmosphere, with an oxygen level kept below 5 ppm. Added to this are micron filtration and precise control of temperature and pressure throughout the operation. The nose, the colour and the structure on the palate remain faithful to those of the original bottle, and for several months.
Vinovae is the sole holder of this patented process. You therefore offer your customers a reliable experience they will find with no other chain.
A profitable and responsible solution, without compromising on quality
Inexpensive to deploy and with strong return potential, the operations run with our Vinottes® diversify your in-store catalogue, build loyalty across your customer portfolio and accelerate the promotion of your new arrivals.
Its minimised environmental impact also makes it a valuable ally for chains looking to give concrete form to a CSR policy.
Ecology
Greenhouse gas emissions divided by 50 compared with a glass bottle
Vinottes
+5 million Vinottes® produced and shipped
Clients
More than 1,000 professional clients supported worldwide
Conservation
Organoleptic qualities guaranteed for 3 to 12 months depending on the Vinotte® format
Vinovae supports you from end to end
Vinovae supports you from the initial advice through to shipping, in the UK and abroad. You can personalise labels and gift boxes in your chain’s colours, for materials that fly your brand high and reinforce your image on the shelf.
Production is French, carried out in partnership with a sheltered workshop that employs people with disabilities, and in keeping with our environmental values (recyclable Vinottes®, glass-bottle recycling, local suppliers…).
For you, it is a turnkey project. For your customers, a touch of originality that turns every visit and every purchase into a modern, innovative experience.
How a project unfolds, step by step
1 | We discuss your needs
You describe your commercial objectives, your network, your volumes and so on. We steer you towards the right formats and the right operation ideas.
2 | We repackage your selection of wines and/or spirits
You supply the wines and spirits of your choice, or we advise you on sourcing, then we repackage them using our patented process, which preserves all their qualities.
3 | We personalise and produce
We print labels and gift boxes in your image, and design innovative, connected solutions (QR codes…) to enrich the customer experience and fly your chain’s colours.
4 | We ship wherever you want
Straight to your stores, your warehouses or both, according to your needs.
They already energise their offer with the Vinotte®
Many have already placed their trust in Vinovae! Why not you?
« A salesperson who has tasted the products sells far better. Thank you for this success. »
Nicolas
Frequently asked questions from wine shop chains and distributors
Not necessarily. Most often, you supply the wines or spirits from your selection, and we package them. If you need help sourcing certain references, we can easily advise you!
Of course! We offer a free test kit so you can judge the quality for yourself before launching a production run.
Our team of experts supports and advises you to ensure your operations are profitable. We guide you towards the solution best suited to your volumes, your commercial and marketing objectives and your budget.
Our sample format lends itself well to tracking: dedicated promo codes, tracked QR codes… so many concrete markers to assess the return on each operation.
Yes, we ship in the UK and internationally. We can deliver directly to your points of sale if needed.
Yes! Labels and gift boxes can be personalised in your chain's colours. We can even go further by adding tasting cards or QR codes for an experience that reflects you.
Vinovae has already produced close to 5 million Vinottes®. We calibrate lead times and volumes with you, based on your project and your key commercial moments.
From the initial advice on formats and operations through to delivery, including repackaging and personalisation. You keep a single point of contact throughout the project. A source of proposals for new operation ideas, we help you renew your campaigns from one year to the next.
They already trust us…
Maximise your sales and your customer experience with the Vinotte®
The best way to form an opinion is to try it! Ask us for a test kit and talk with our experts about your in-store operation ideas.