Strategy for Wine and Spirits Trade Shows 2025: When Modernization is Now Essential

 

How to stand out among thousands of other wine and spirits producers at trade shows? Organizing conferences, tastings, activities, and giveaways… that’s been done to death! Every year, each exhibitor organizes themselves in the same way to meet as many visitors as possible. However, it is now essential to stand out by offering innovative products! Vinovae allows producers to create wine samples (Vinottes®) and spirit samples (Spinottes®)! These sampling projects combine innovation and wine thanks to cutting-edge technology and 100% customizable design. Vinovae has revolutionized the tasting experience with their patented repackaging process.

 

Less wine wasted and more time for your customers.

Trade shows are strategic events to showcase your wines and spirits, retain your clientele, and attract new consumers. But we all know the hidden side of the iceberg: wasted references, complex logistics, forgettable tastings for visitors, and significant time spent. The Vinottes®, an essential solution that increases the effectiveness of your campaign:

Samples in 2, 4, or 5 cl formats: each 75 cl bottle is repackaged into 36, 18, or 14 samples. This minimizes waste while offering your visitors an authentic tasting experience and preserving your references for sales. More time for your interactions: the practicality of the Vinottes® allows you to focus your efforts on what matters most: building lasting relationships with your clients.

An online professional tasting

Thanks to a patented process, each Vinotte® preserves all the organoleptic characteristics of your wine. This currently unmatched quality guarantees an immersive and authentic tasting experience, no matter where it takes place.

The Vinottes® are easily transportable due to their durability, lightweight design, and ideal capacity. The wine samples also serve as an essential commercial and marketing tool! With 100% customizable labels, you can add QR codes linked to your technical sheets, explanatory videos, or even personalized offers, landing pages, and more. The experience and contact don’t end after the trade show; they continue with your prospects to maintain long-term engagement.

A customizable design that enhances your brand.

Each Vinotte® is labeled and presented on a customizable cardboard card in your brand’s colors or in a personalized gift box. With advanced customization options, you can tell the story of your cuvée or your company and create a highly visual campaign that perfectly reflects your identity.

This attention to detail makes the Vinottes® an ideal marketing tool to stand out in the competitive wine industry.

Why adopt Vinottes® during trade shows?

Reduction of logistics costs: The compact and lightweight format of Vinottes® makes it easier and more cost-effective to ship them worldwide.

• Environmental commitment: By minimizing wine waste and using recyclable packaging, you demonstrate your commitment to the environment while avoiding the shipment of larger, heavier bottles, which are more polluting during transit.
• Enhanced customer impact: Offering a high-quality tasting while promoting your brand helps leave a lasting impression on your prospects.

Trends for 2025 show the importance of diversifying communication and sales methods. Indeed, the wine tourism sector is expected to undergo significant growth this year to modernize the wine industry!

It is important to note that the VINOVAE offer is 100% customizable. Their goal is to provide clients with the opportunity to create projects that reflect their values, commitments, brand image, and positioning in the wine and spirits market. The Vinovae product catalog includes examples and project inspirations that the team can bring to life. It’s worth noting that the offer is expandable, and it’s possible to extend it by creating bespoke gift boxes for your project. Indeed, several types of gift boxes can be ordered, a wide range of printing finishes are available, and the addition of personalized flyers or booklets is also offered. These projects are managed end-to-end by Vinovae, including shipments to professionals and consumers in France and worldwide.

 

commercial@vinovae.com

www.vinovae.com